Modern workspace with team collaborating around a kitchen island, using laptops and tablets with AI interfaces and productivity dashboards, highlighted by digital co-pilots and diverse professionals in a tech-savvy, inviting environment.

How Globe's AI Advocates Guild Transforms Workplace Productivity

May 15, 20250 min read
How Globe's AI Advocates Guild Transforms Workplace Productivity

How Globe's AI Advocates Guild Transforms Workplace Productivity

Welcome to the AI Kitchen: Where Real Productivity Happens

Let’s skip the buzzwords. If you run a small or medium-sized business, you don’t have time to chase every shiny tech trend. Here’s the real story: Globe’s AI Advocates Guild isn’t about hype or fancy demos. It’s about building a system—a “kitchen,” not just a dish—where every employee can use AI to chop, dice, and create what matters most for the business, today and tomorrow.

Why does this matter? Because most businesses get distracted by the flavor of the week. They build tools for one-off problems, then scramble again when the menu changes. Globe does it differently. They’re setting up a kitchen that cooks anything, anytime. As a business owner, that mindset can change how you work, scale, and grow.

What Is the AI Advocates Guild, Anyway?

Picture this: nearly one in five of Globe’s employees now belong to a special team—the AI Advocates Guild. These aren’t just techies in back rooms. They’re real workers from every department, armed with Generative AI tools like ChatGPT, Gemini, and their own custom RAG toolkit. Forget waiting on IT to give you a magic button. These folks build 400+ custom bots and digital “co-pilots” themselves to solve their own pain points, in real time.

Here’s why that matters for your business: When your own people—the ones who know your processes, your headaches—are empowered to create solutions, you stop treading water and start swimming laps. Productivity jumps, not because of some exec’s strategy, but because your frontline staff fix what slows them down.

Why “Kitchen, Not Dish” Is the Only Way to Scale AI

Here’s something every business owner feels in their gut: Today’s “perfect” solution is tomorrow’s deadweight. If you build an AI system for one job, you’ll rebuild it next quarter for another. You end up with a kitchen for Chinese food, another for burgers, and late-night pizza gets forgotten. Globe’s approach? Build a single, flexible kitchen—one smart enough to handle whatever cravings tomorrow brings.

Translate that into business English: Don’t get stuck on use cases. Create a flexible, scalable AI foundation. That way, when your business pivots, your tech pivots with you—saving you from wasted cash and a mess of forgotten tools.

What Does This Look Like for Small and Medium Businesses?

Now, you might be thinking, “I’m not Globe. I don’t have a giant IT budget or an army of developers.” Good news: You don’t need one. The genius of the AI Advocates Guild is its focus on everyday users. The front desk, the warehouse, the sales floor—anyone can use, tweak, or even help build these AI bots.

Imagine your customer service rep using an AI assistant to answer tickets faster, your inventory manager using a bot to predict shortages before they happen, or your HR team getting instant summaries of resumes and applications. These tools free up hours—sometimes days—of tedious work, letting your people focus on customers and growth.

That’s not a theory. That’s a game-changer.

Concrete Scenarios: Where AI in the Workplace Really Wins

Automating the Grind

Picture your inbox overflowing at 8 a.m. AI bots can clear the clutter—summarize, sort, reply with draft answers, and flag what matters. Suddenly, your workday isn’t buried under routine tasks. You actually have time to follow up on leads, make sales calls, or coach your team.

Bringing Order to Chaos

Ever tried herding cats? That’s what managing projects feels like without automation. AI can track deadlines, set reminders, and send nudges—no more dropped balls. Your team looks organized, responsive, and sharp.

Supercharging Customer Service

No customer likes to wait. AI-powered chat tools can handle most basic queries 24/7. If an issue gets tricky, it hands off to a human—armed with context, history, and even suggested solutions. The customer feels heard. Your team looks like all-stars.

Onboarding Made Easy

Hiring new staff is tough—especially when everyone’s already busy. AI “buddies” can walk new hires through paperwork, training videos, and team intros. They answer basic questions, freeing your managers for the important stuff—coaching, not paperwork.

Smarter Decisions, Faster

AI doesn’t just process data—it turns it into bite-sized answers. Want to know which product sold best last quarter? Which marketing campaign flopped? AI spits out insights in seconds, so you’re leading with facts, not guesswork.

Real-World Results: Human vs AI (and Why Both Matter)

Let’s get honest. AI isn’t here to replace your best people. It’s here to back them up. In practice, AI handles the heavy lifting—routine, repetitive, and data-heavy tasks. Humans shine where it counts: judgment, creativity, emotional intelligence.

Here’s what leading companies, like Globe, see:

The slowest workers get a serious boost—sometimes doubling their output. Your top performers? They cut out busywork and focus on higher-value projects. AI narrows the skills gap, so your rookies level up, and your veterans get more strategic.

Take customer support. The slowest 20% of agents improved their task speed by 35% with AI—more than twice the average. In code writing? AI-powered developers tackled twice the number of projects per week. That’s not just speed; that’s team-wide uplift.

AI makes strong teams stronger, and struggling teams catch up. That’s the win every business owner wants.

The Emotional Intelligence Edge: Where Humans Outperform AI

Here’s where business owners can’t forget the human side. AI can process millions of data points. But it can’t look a customer in the eye, sense frustration, or turn an angry call into a loyal repeat buyer. Emotional intelligence—reading people, forging relationships, adapting on the fly—remains a human superpower.

That means your AI strategy should amplify, not replace, what your people do best. Use AI to get the “grunt work” off their plates. Train them to use bots, not fear them. Make space for real conversations, real creativity, and real customer care.

Overcoming Automation Burnout: How Globe’s Model Avoids the Trap

Too much automation, too fast, can burn teams out. People start fearing for their jobs—or worse, they get swamped trying to learn a dozen new tools at once. That’s where Globe’s kitchen approach shines: They build tools with their people, not for them.

Every bot, every workflow, is created or tweaked by actual staff. This gives employees ownership (and pride) in the process. They’re not forced to use confusing technology—they shape it to fit their day. It lowers resistance and maximizes buy-in.

As a business owner, start small. Let your team identify their own pain points. Give them easy, accessible AI tools. Celebrate quick wins. Build up trust and capability—one bot at a time.

Action Steps: How to Bring AI Advocacy Into Your Business

Ready to turn talk into results? Here’s how you can start building your own AI kitchen—and transform productivity for good:

  1. Listen to Your Team: Ask where they waste the most time. The best ideas for automation come from the floor, not the boardroom.
  2. Start Simple: Use easy-to-adopt tools. Many AI assistants now plug right into email, chat, or spreadsheets. You don’t need to code—you just need to click.
  3. Build a Guild: You don’t need a big budget. Create a volunteer squad—your own “AI Advocates.” Let the early adopters test, tweak, and teach others.
  4. Prioritize Impact: Automate one painful workflow at a time. Measure the result. Did it save time? Money? Stress? Double down on what works.
  5. Keep the Human Touch: Train your team to use AI as a sidekick—not a replacement. Celebrate both people and tech wins together.
  6. Think Long Term: Don’t just fix today’s problems. Build with tomorrow’s growth in mind. Flexibility is your friend. If the business pivots, the AI should follow.

The Bottom Line: Build Your Own AI Kitchen, Don’t Just Order Takeout

Globe’s AI Advocates Guild proves a simple point: When you trust your people and give them the right tools, real productivity surges. Not in one flash-in-the-pan moment, but in steady, lasting changes—where tech serves people, not the other way around.

Don’t just buy AI “dishes” off the shelf. Build a kitchen that can handle whatever tomorrow throws at you. Let your people drive the change. Embrace practical tools. Find those quick wins. Stay human, stay nimble, and let AI boost every corner of your business.

So, next time you see another case study on AI, ask yourself: Am I building a kitchen for long-term growth? Or just dreaming about the flavor of the month? Start with your team. Start now. The next level of productivity—and sanity—might be just one bot away.

Take this approach, and you’ll find AI in the workplace isn’t the future—it’s your advantage, here and now.

As an AI and digital strategy expert, I help businesses automate processes and achieve measurable growth. Let’s explore how AI can transform your business.

Marco Dorneles

As an AI and digital strategy expert, I help businesses automate processes and achieve measurable growth. Let’s explore how AI can transform your business.

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